One Ride System—Endless Reasons to Return

One Ride System—Endless Reasons to Return 
Why content rotation matters for flying theater operators? 

A flying theater may begin with one great film — but long-term success comes from continuously giving guests new reasons to return. 
Sustaining audience interest after opening day has become one of the biggest challenges for location-based attractions. Through content rotation, seasonal campaigns, and flexible programming strategies, operators can create stronger revisit motivation and keep experiences fresh throughout the year. 
With Brogent’s extensive film portfolio and globally recognized IPs, operators can continuously refresh the guest experience through rotating content and audience-focused programming. From destination adventures and anime collaborations to family experiences and holiday themes, each new film creates new opportunities to attract wider audiences, inspire return visits, and support seasonal marketing initiatives. 



Voices from Leading Operators  
At Dreamworld Australia, new films are scheduled alongside classic guest favorites throughout the day to keep the attraction experience fresh and continuously evolving. The team has found that refreshed content not only strengthens guest interest, but also encourages repeat rides by giving audiences new reasons to revisit the attraction over time. 

How Brogent Keeps the Experience Evolving      
At Brogent flagship flying theater — i-Ride TAIPEI, located inside Breeze Nanshan shopping center, films are refreshed every three months, with 3–4 titles programmed per cycle. Guests can choose different films and screening times throughout the day, creating a more flexible and personalized attraction experience. 

IP-Driven Growth 
Beyond rotating content, limited-time IP collaborations have also demonstrated the strong business potential of strategic content programming. 
During the launch of the Attack on Titan flying theater experience, i-Ride TAIPEI Flying Theater achieved its highest revenue performance since opening, contributing to a +57.3% increase in annual revenue compared to the previous year. 
The success demonstrates how powerful IP content can drive audience demand and attraction growth.        


Family Membership Program 
To further encourage family visits, Brogent introduced a family membership program designed for parents and children. 
The program offers: 
● Unlimited off-peak rides for one child + one adult 
● Flexible family visits 
● Year-round rotating film experiences 
By combining rotating content with a membership strategy, i-Ride successfully built a stronger long-term visitation model for family audiences. 

Results 
+151% Revenue Growth  
+156% Family Membership Growth                                                              
 

Small Tips for Operators 
Simple content strategies that can unlock more value 

1. Refresh Regularly 
Introduce new content periodically to keep the experience exciting. 
2. Program Strategically 
Use dayparting and content rotation to appeal to different audiences. 
3. Leverage IP Power  
Global and local IPs create stronger emotional connections and drive audience attention. 
4. Bundle Smartly  
Encourage multi-experience visits to increase per-capita spending and dwell time. 

👉 Let’s Explore Your Content Strategy Together: sales@brogent.com